The Picowso Brand business model works by offering a high quality coffee lineup with select pastries and then compliments it with a very unique, fun and synchronized two-tier merchandising plan.

This concept is designed to appeal to the coffee drinker’s thirst for quality coffee drinks and the shopper’s desire for unique gifts and collectables. With these two features working together, the resulting Picowso Coffee experience can offer the customer a real treat and the owner-operator a potential boost in store sales.

As you can probably guess, the brand's name, "Picowso", suggests an obvious artistic component. This is indeed the case as Picowso Coffee utilizes exclusive specialty graphics for creating the look and ambiance that projects the Picowso theme.

And as you've also probably guessed, Picowso Coffee utilizes dairy creamery products as a part of the flavorings in the beverage lineup.

With these features working together, we can offer the owner/operator a unique and exciting business model, while providing the customers a treat for their taste buds as well as a feast for the eyes!